Lotto Max - Tuesday Draw
Key Services
Event Management
Stakeholder, Media & Influencer Engagement
Strategic Campaign Development
We helped mark a new chapter in Canadian lottery history with the launch of a brand-new $70M Tuesday LOTTO MAX draw.
Daisley For Good joined forces with T1 Agency and Next Public Relations to reboot a popular Tuesday tradition – Taco Tuesdays – to drive awareness and consumer engagement for the new Ontario Lottery and Gaming Lotto Max Tuesday draw.
“Let’s Taco-bout Tuesdays” was a delicious market launch pairing popular Toronto chef Matt Basile with a huge bright green taco truck to deliver three new taco recipes to consumers in the downtown core of Toronto and Ottawa.
The experience drew breakfast show live eyes, 1:1 interactive interviews with influencers, radio promotions, and more inspiring people to dream to the MAX.
We secured coverage with all major television morning shows in activation markets – Breakfast Television, Global Morning Show, CP24 Breakfast and CTV Morning Live Ottawa.
“Let’s Taco-bout Tuesdays” generated nearly 73M earned impressions, 246 stories, 39 spokesperson interviews, and 98% key message penetration.
