Big Rollers® is a BIG, bold movement to get more eBuses on city streets faster by inspiring foundations, brands and organizations to help fund them.
In return, funders can trick out their eBus(es), inside and out, with their own design for five years. This is a unique chance to create an immersive, high profile experience that celebrates artists, designers, hometown teams, favourite causes, brands and more.
Each eye-catching eBus / art installation will roll around adding extra sparkle to city streets, the transit riders’ journey, and the transit drivers’ day.
Why Big Rollers?
Because air pollution sucks.
In cities, like Toronto, traffic is the largest local source of air pollution.
It’s bad for your health, your kids’ health, your mom’s health, your dad’s health, your partner’s health, your favourite aunt’s health and well everyone’s health…
… like really bad.
Air pollution isn’t just bad for your lungs. Health Canada research identifies causal links between transportation-related air pollution and multiple serious health problems like….
Respiratory diseases and infections
Cardiovascular diseases
Neurological impacts including neurocognitive decline
Adverse pregnancy-related outcomes including infertility
Cancers including lung, leukemia, and breast
Diabetes
Obesity
Adverse mental health outcomes including depression
Dermatological outcomes
Source: Canadian Association of Physicians for the Environment (CAPE) TRAP Report 2022
HOW DO WE IMPROVE THINGS FOR EVERYONE?
WE GET MORE eBUSES ON CITY STREETS FASTER… AND HAVE A LOT OF FUN ALONG THE ROUTE.
So if you want to jump aboard a joyful movement that will…
- showcase your brand, cause, team, favourite artist or designer in a super cool & customized way for 5 years
- support Canadian eBus manufacturing (eBuses are made in Manitoba and Quebec, mais oui)
- help address local air & noise pollution concerns
- provide more equitable access to healthy, clean transit options
- support your own sustainability commitments
- leave a positive mark on the city or cities you love
- get a bunch of great media coverage
- have an immediate climate impact
… then we want you to be a BIG ROLLER. Reach out to us at hello@daisley.co to learn more.
““Air pollution from fossil fuels is the single largest environmental risk to human health, responsible for more deaths than smoking and road accidents combined.” ”
